Mission Statement The J. HAROLD mission serves two fundamental purposes: bring imagination back into children's play and rejuvenate our youth's interest in the seafaring industries. The company focuses resources on the achievement of this mission. Sufficient profit is actualized to finance the company research, development, growth, and prosperity by manufacturing unique nautical play equipment, Backyard Boats for Kids. The play boat products are handcrafted using traditional boatbuilding techniques and managed renewable resources. Environmentally conscientious manufacturing and preservation is of the utmost importance for the well-being of our natural environment, our employees, and our children. The company's marketing resources strategically target U.S. coastal communities. Customers are commercial or residential and appreciate the role of a safe haven in promoting infinite opportunity for unstructured play, the momentum for exclusive imaginative nautical play. Values Statement J. HAROLD upholds the principles set forth in the mission statement by endorsing organizational core values, which promote an organizational culture who is: (a) passionate about play, (b) excited for creativity, (c) enthusiastic about rejuvenating our waterfronts and the seafaring industry, (d) amenable to mutual trust and shared respect, (e) upholding of stakeholder dignity, (f) advocating for safety, (g) responsible and accountable, and (h) striving for excellence in every aspect of work.